In her “I See London, I See France: Victoria’s Secret Parody Campaign Fights Takedowns” the always awesome Alison Dame-Boyle of The Electronic Frontier Foundation explains how the “Pink <3’s Consent” campaign is a perfect example of “Parodic Fair Use” copyright law, and how this parody campaign suffered as a result of inadequate complaint vetting by 3rd party hosting platforms.
She writes: “FORCE was able to use Victoria’s Secret’s popularity to raise awareness and generate discussion about rape culture on an unprecedented level. When its Twitter account and subsequently its websites were [ILLEGALLY AND UNFAIRLY] taken down, that discussion was interrupted at a vital time.”
The Victoria’s Secret vs. Pink <3’s Consent Parody campaign is an interesting case study of copyright law vs. the speed and efficacy of the internet vs. the might of corporations, and we also think the campaign itself is pretty genius. “Talk to Me” emblazoned upon my FUPA? That is everything (did I use that phrase right?).
So ask yourself: Are you doing as much to combat rape culture as this bodacious broad?